<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Jessica Smith, Esq.]]></title><description><![CDATA[Empowering Brands, Protecting Futures with Trademarks]]></description><link>https://www.jessicasmithlegal.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 24 Sep 2026 03:24:07 GMT</lastBuildDate><atom:link href="https://www.jessicasmithlegal.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[The Trademark Search - the Most Important Step in the Trademark Process]]></title><description><![CDATA[When done correctly, the trademark process begins before the filing of the application. But the truth is, the real work (and the real value in hiring a trademark attorney if you go that route) happens before you ever file: the trademark search. A thorough search, paired with a solid opinion letter, is the single most important part of the trademark process. Skip it or do it poorly, and everything downstream — your application, your branding investment, your business — is at risk. The...]]></description><link>https://www.jessicasmithlegal.com/post/the-trademark-search-the-most-important-step-in-the-trademark-process</link><guid isPermaLink="false">6ab2e7ec9cf35fc9ba004913</guid><pubDate>Tue, 22 Sep 2026 21:11:44 GMT</pubDate><dc:creator>Jessica Smith</dc:creator></item><item><title><![CDATA[How Long Does it Take to Get a Trademark? ]]></title><description><![CDATA[Last month, my husband's law firm received a trademark for their slogan, "Don't Wait, Dial the 8s." The timing was funny -- I had just started telling people that I was launching my trademark practice at JSDC. People started assuming that I had helped with their trademark -- I hadn't. My trademark practice is relatively new, and their application process started more than three years ago, back in July 2023! All of the questions and assumptions made me realize that people (including attorneys...]]></description><link>https://www.jessicasmithlegal.com/post/how-long-does-it-take-to-get-a-trademark</link><guid isPermaLink="false">6aaa9f8be926653b6b390bfd</guid><pubDate>Wed, 16 Sep 2026 15:18:11 GMT</pubDate><dc:creator>Jessica Smith</dc:creator></item><item><title><![CDATA[Hello! ]]></title><description><![CDATA[Check back here soon for articles and updates on trademark-related topics (no A.I. slop, guaranteed).]]></description><link>https://www.jessicasmithlegal.com/post/hello</link><guid isPermaLink="false">6aa853e9d19036d011c59ab5</guid><pubDate>Mon, 14 Sep 2026 20:08:59 GMT</pubDate><dc:creator>Jessica Smith</dc:creator></item></channel></rss>