The Process
I offer two fee models: All-Inclusive Flat Fee ($2,500 per mark per class) or Pay-As-You-Go. We'll chat about the pros and cons of each, and you can pick what feels right for you.
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1-on-1 Initial Consultation
Search & Clearance
Application
Ongoing Monitoring & Defense
During a phone call, we'll discuss what you've been doing and where you want to go to come up with a strategy to build protection for today and tomorrow. This is a call between you and me -- no paralegal, no virtual assistant. You will choose a fee structure - either flat fee all-inclusive or pay-as-you-go and then we're off and running.
After we complete the intake process, I will run a search (or two, if needed) with a trusted vendor that checks federal and state databases AND common law (i.e., unregistered) risks. After I review the results, you'll receive an opinion letter that delves into whether your brand may be able to be trademarked -- or whether it's at risk.
We will draft the application, and once approved by you, we handle the filing. From there, we will wait for communication from the USPTO and will handle all responses (called Office Actions in USPTO lingo). I will keep you informed every step of the way -- just remember that this process is a slow one; it can take months, and sometimes years!
If you're interested in making this a long-term relationship, and as an add-on to either fee model, I offer ongoing trademark monitoring services. Once you have your trademark, it's up to you to defend it -- not the USPTO. We will watch for possible infringement, notify you of any issues, and decide what kind of action to take.
Why Hire a Trademark Attorney?
From search to enforcement, we are with you every step of the way. Anyone can file a trademark application. You hire an attorney to advise you before you launch to find out if your brand name is viable (heads up: it's more than just a USPTO.gov search). You hire an attorney to deal with application hiccups along the way. And you hire an attorney to provide the security of ongoing monitoring services once you have your mark.
Risk Mitigation
Professional searches identify potential conflicts early, preventing costly rebranding and legal disputes.
Enforceable Rights
Proper registration establishes legal presumption of ownership, giving you the power to stop infringers.
Asset Valuation
A registered trademark is a piece of property that increases your business's market value and investability.
Take the first step toward securing your brand rights today.
Fill out the form below for more information. Or if you're ready to book a free consultation, click the button at the top of the page.
Trademark FAQs
Why do I need to register a trademark?
Registration provides nationwide notice of your ownership and exclusive rights to use your brand name, your logo, your slogan. It serves as a vital legal shield that prevents others from using confusingly similar brands, ensuring your business's identity remains unique and protected.
How long does the registration process take?
Typically, the federal trademark registration process takes between 10 to 18 months. While the timeline can vary based on government processing times, we manage every step to ensure your application moves as efficiently as possible through the USPTO.
What happens if someone infringes on my mark?
If we are providing monitoring services, then we will notify you. From there, we will devise an action plan. The strategy can start with a cease-and-desist letter and can escalate to litigation if necessary.